Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. While there are negatives...
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. More than 89 percent of...
For brands, deciding how and when to communicate during the current coronavirus pandemic is fraught with difficulty. With the outbreak in full swing, we gathered six recent observations about the messages and communications channels brands might consider using (or...
Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. From allegations of privilege to pseudoscientific language, debate over the brand’s product claims has been more or less non-stop;...
Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The newly released 2020 Sales Leadership Flash Survey, from revenue...
As the coronavirus spreads nationwide, the latest survey from product investment tech firm First Insight found that news of the virus is impacting the shopping behavior of 75 percent of respondents, up from 45 percent (a 70 percent increase) when comparing to a survey...
In midst of all the stress and uncertainty about the coronavirus pandemic, it’s important for companies to communicate. Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from...
On March 8, 2020, Google’s International Women’s Day doodle featured an animated video that celebrated women throughout the world spanning multiple generations, cultures and professions. With this year’s theme #EachforEqual, we are invited to help forge a gender equal...
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. Imagine the...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Daily Beast: Caroline Phinney (@carolinephinney) has joined as Newsletter Product Manager. Broadcasting NPR:...
The coronavirus has surely thrown a monkey wrench into business processes across the country and around the world. While some companies have managed to find ways to maintain productivity, others are struggling for their very existence. In any case, employees have been...
Although Women’s History Month implores us to champion women who have paved the way—I’ve been highlighting women in tech, like Hedy Lamar, Grace Hopper, Annie Easley, and Katherine Johnson—it’s also a powerful reminder to revaluate equality in this moment, one...