A new survey of Americans with pending travel plans from HotelPlanner.com asked respondents about their plans to deal with travel in the midst of the global coronavirus outbreak. Of those surveyed, 84 percent had or currently have plans to travel within the next 3...
What draws younger consumers like Gen Z and Millennials to influencers? New research from brand strategy and trend forecasting firm Cassandra takes a deep dive into the influencer space today to understand what gives influencers their influence, what brands need to do...
In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling. And that work is certainly worthy of a round of applause. But once the...
Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. This will be crucial for developing a positive reputation...
Text messaging is ubiquitous in modern culture for personal communications, yet businesses have so far not fully managed to tap the medium as a means of customer engagement. But new research from business texting firm Zipwhip finds that for the first time, the vast...
Social media platforms are growing at such fast rates that they can be difficult to regulate—and consumers, influencers and marketers alike are experimenting with content—but those involved in sharing illegal or dangerous content must be held to account. Last month,...
Welcome to the Year of Smart Living. Consumers are hyper focused on health and wellness, filled with so much hope and promise for a better future that the category has exploded to $4.2 trillion. At the heart of that growth is the idea that tech and innovation have the...
Many workplaces can be places wrought with difficult challenges, leaving employees feeling unsatisfied and unhappy. When problems arise, team members on the ground can be impacted most severely and even be the first to notice. However, employees are often uniquely...
The 2020 presidential campaign is now in full swing, and political advertising is skyrocketing, with Democratic and Republican campaigns already committing an unprecedented $2.8B to digital media. But voters still feel stung by the effects of the 2016 election, and...
In an industry based on delivering a service and working with people from many different organizations, it’s critical for PR professionals to build strong relationships with clients and establish a voice and personal brand. Client relations is one of the most...
Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer...
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many...