Sharing media intelligence across an organization has always been one of the most valuable things a communications team does — and one of the most time-consuming. Coverage has to be gathered, filtered, and made sense of, then shaped into something a busy stakeholder can actually absorb and act on. Done well, it informs decisions across the entire business. Done manually, it can eat up hours a team would rather spend on strategy.
We built the Agility Agent to close that gap. Describe what you need in plain language, and the platform delivers a complete, stakeholder-ready executive media report. One prompt. A complete report.
What Is the Agility Agent?
The Agility Agent interprets a single natural-language prompt and directs a team of specialized agents to produce a complete, executive-ready media report. Instead of manually building searches, curating coverage, and designing briefings, communicators describe a goal in plain language. The Agility Agent then interprets that goal and executes the full reporting workflow to fulfill it.
This is what sets agentic media intelligence apart from traditional media monitoring: it doesn’t just surface coverage — it autonomously interprets intent and delivers a finished report.
How Does Agentic Media Intelligence Work?
Agility’s agentic media intelligence works by interpreting a communicator’s reporting concept and orchestrating a team of specialized AI agents to execute the full workflow.
What used to take someone on a PR or comms team hours — deciding what was relevant, setting up Boolean searches, filtering out noise, surfacing critical coverage, and relaying it across the organization — now happens automatically. The Agility Agent already understands your brand context, so it starts by establishing what’s relevant and setting the plan. From there, the specialized agents curate the coverage, synthesize the narratives and themes, select the stories that best illustrate them, generate the supporting data and visuals, and compile it all into a polished report that can be delivered straight to stakeholder inboxes.
Critically for PR and communications teams, this capability goes far beyond a general-purpose chatbot: it draws from a proprietary database of indexed global media coverage, including licensed editorial and behind-paywall sources, so every report is built on verified data rather than surface-level web results.
Why We Built the Agility Agent
We built agentic media intelligence to give communications teams their time back for strategic work. PR and communications professionals are expected to deliver against a long list of strategic initiatives — shaping narrative, advising leadership, running creative, high-impact campaigns — while also shouldering the manual reporting work that keeps intelligence flowing.
The Agility Agent is the AI-native workflow designed to correct this, so the strategic work doesn’t wait. By taking the manual assembly off communicators’ plates, it frees them to spend their time where it matters most: on the strategy, creativity, and judgment that only they can provide. A process that used to take hours now begins and ends with a single prompt.
How Communications Teams Can Use Agentic Media Intelligence
Agility’s agentic media intelligence applies across communications, marketing, investor relations, and public affairs, because it’s built around the questions in-house teams and agencies are accountable for. Here are the most common use cases, with an example prompt for each.
Brand reputation monitoring
Keep a continuous read on how the brand is being perceived and how that’s shifting, with narratives and sentiment trends in front of leadership.
Example prompt: “Give me a monthly report on how Nike is being covered in the U.S. and U.K., with a focus on sentiment changes and the stories driving them.”
Crisis management
When something breaks, map viewpoints and sentiment movement in real time, then track whether the response is working.
Example prompt: “Show me how today’s coverage of our product recall is spreading, which outlets are leading it, and how sentiment is trending hour over hour.”
Competitive intelligence
Understand where you stand against rivals, from their announcements to share-of-voice dynamics.
Example prompt: “Compare Spotify’s share of voice against Apple Music and YouTube Music over the last quarter and highlight where they’re gaining ground.”
Campaign and event analysis
Prove what worked by measuring reach, sentiment, and outcomes across launches, sponsorships, and integrated campaigns.
Example prompt: “Summarize coverage and audience response to Samsung’s latest Galaxy Unpacked event and tell me which product announcements landed best.”
Industry and regulatory reporting
Stay ahead of what’s changing in your sector by tracking regulatory updates, macro shifts, and market trends.
Example prompt: “Track regulatory developments affecting the fintech sector this month and explain how they could impact Stripe’s positioning.”
Risk and early warning
Surface emerging reputational, regulatory, and operational risks — across the business, its sector, and its partners — while there’s still time to act.
Example prompt: “Scan for emerging risks tied to Tesla’s key suppliers and flag anything that could escalate into a reputational issue.”
What’s Included in an Agentic Media Intelligence Report?
Every report Agility’s agentic media intelligence produces is compiled in our Canvas format, Agility’s visually rich reporting framework. Canvas offers a polished, presentation-ready briefing that brings everything together in one shareable view.
Each Canvas is tailored to the reporting objective and may include elements such as:
- Executive takeaways that distill the coverage into the handful of points a leader needs first.
- Relevant coverage previews and links, with supplementary full article lists recipients can click through to read in depth.
- Sentiment analysis, pairing written insights with charts that break coverage down by sentiment.
- Geographic insights showing where coverage is concentrated.
- Top outlets and authors driving the conversation.
- Competitive share of voice and analysis to benchmark against rivals.
- Impression and coverage-over-time stats that quantify reach and momentum.
- Coverage and sentiment trends that surface how both are moving over the reporting period.
The result is a single, comprehensive view in the polished format the agentic workflow was built to deliver.
When Is the Agility Agent Available?
The Agility Agent is available to clients beginning today. If reporting has been the work standing between your team and its strategic priorities, that work no longer has to wait.
Speak to one of our experts today to learn more about agentic media intelligence and Agility’s enterprise-grade PR platform.
