Considering Muck Rack alternatives? You’re not alone.
Muck Rack, a well-established player in PR technology, has offered solutions for communications professionals, including a media database and media monitoring, since 2009. However, as PR space continues to evolve, communication professionals need to reevaluate their tools to ensure they meet the growing demands of their profession.
When it comes to the downsides commonly cited by MuckRack users, rising costs, limited functionality, and inaccurate data are the top concerns. For those who have experienced ongoing frustrations, it’s essential to consider other available options.
Why consider Muck Rack alternatives?
From rigid pricing structures to limited contact data, PR professionals have shared several challenges with Muck Rack on third-party platforms like G2, Reddit, and Capterra. Commonly cited reasons users explore alternatives include:
- Database reach and accuracy: Reviews cite limited international coverage, gaps in contact details such as phone numbers or titles, and missing freelancers or junior reporters. Users highlight the lack of custom contact research and having to add contacts manually.
- Search and workflow limitations: Users report that keyword-only searches, limited filters, and the absence of saved searches make list building repetitive and time-consuming.
- Monitoring and reporting constraints: Reviews highlight restricted real-time alert customization, misclassified sentiment, and a lack of AI summaries, which are staples in leading PR platforms .
- Support experience: Users cite slower response times, standardized onboarding, and a lack of dedicated account managers, resulting in delayed support and an overall unpleasant experience.
What Muck Rack users want in their next PR platform?
Today’s media environment is evolving at unprecedented speed, with influencer voices, AI-generated content, and a fragmented media landscape reshaping how stories are told and tracked. To stay ahead, PR professionals need a partner that not only simplifies media outreach but also provides the insights and tools needed to drive strategy forward.
Muck Rack users evaluating other platforms often seek:
- An AI-forward approach
- An integrated platform that seamlessly combines media relations with media monitoring and intelligence
- Built-in distribution and newsroom tools
- Reliable, responsive support
5 Best Muck Rack Alternatives for 2025
Platform | What Sets It Apart From Muck Rack | Ideal For |
Agility PR Solutions | Combines a robust global media database with integrated monitoring, outreach, and media intelligence in a single, unified platform | Mid-sized to enterprise PR teams that need hands-on support, high-quality global coverage, and customizable reporting |
OnePitch | Helps match your pitches with relevant journalists, streamlining the targeting process. Simpler and more automated compared to Muck Rack | Lean PR teams and solo comms pros looking to automate pitching and focus on targeted outreach |
JustReachOut | PR outreach platform focused on connecting with journalists, bloggers, and podcasters | Founders, marketers, and lean teams that want affordable outreach |
Propel PRM | CRM-style PR workflow platform with email tracking, analytics, and journalist database features | Agencies and in-house PR teams that prioritize analytics and workflow management |
| Telum Media | Strong APAC-focused journalist and media database with regional expertise and in-depth profiles | PR teams with media relations priorities in Asia-Pacific markets |
Let’s take a look at the top Muck Rack alternatives in detail.
Agility PR Solutions
Best for: Organizations and communication teams seeking an all-in-one PR platform that offers fully managed services and global support.
Agility PR Solutions offers a robust global journalist database, combined with media monitoring, outreach, and analytics. Unlike standalone databases, Agility integrates the entire PR workflow into a single, unified platform that is equipped with advanced AI-powered features that empower users to personalize outreach, extract key insights, and identify relevant contacts instantly.
The platform is renowned for its top-rated support and intuitive interface, enabling PR teams to onboard quickly and achieve maximum ROI. Its ability to streamline routine tasks saves valuable time, making it a good fit for organizations across various industries.
Key Features:
- Advanced AI capabilities, including PR writing assistant, pitch personalization, media outreach lists, and deep monitoring insights
- Highly accurate database, regularly verified by a team of in-house researchers
- Comprehensive platform that offers dynamic dashboards, customized reports, accurate monitoring across global media, and more
- Dedicated, live customer support instead of bots or tickets
Pricing: Speak with an expert to determine a solution tailored to your needs.
Verified G2 Comparison as of November 21, 2024
OnePitch
Best for: PR teams focused on targeted pitching workflows.
OnePitch takes a unique approach to media relations. Instead of searching through an extensive database, users create a pitch that the platform’s matching algorithm pairs with relevant journalists. This streamlined workflow saves time and increases the likelihood of connecting with the right reporter.
Key Features:
- Tailored journalist matching that reduces time spent searching databases
- Focused outreach that aligns with journalist preferences
- Clean and straightforward interface for faster onboarding
Pricing: Tiered pricing plans, starting from $15 per month
JustReachOut
Best for: Startups and small businesses that require direct connections with journalists.
JustReachOut offers tools for PR professionals and business owners to identify journalists, bloggers, and podcasters who are relevant to their industry. The platform also provides integrated pitch requests and podcast outreach to help secure backlinks and enhance niche visibility.
With its simple workflows and direct outreach features, it’s well-suited for smaller teams that don’t require the scale of an enterprise platform.
Key Features:
- Affordable, startup-friendly plans
- Access to journalists, bloggers, and podcasters in one place
- Straightforward workflows for pitching without advanced training
Pricing: Tiered pricing plans, starting from $147 per month.
Propel PRM
Best for: PR teams that need analytics-driven outreach and campaign management.
Propel PRM functions like a CRM for media relations, combining journalist databases, outreach, and campaign analytics. It integrates directly with Gmail and Outlook to track journalist engagement, offering visibility into open rates, clicks, and responses.
Key Features:
- CRM-style workflows for outreach and pitching
- Advanced analytics on journalist engagement
- Strong email integration with Gmail and Outlook
Pricing: Users must book a demo.
Telum Media
Best suited for: PR teams focused on media relations in the Asia-Pacific region.
Telum Media is a journalist and media database designed specifically for the Asia-Pacific region. It offers detailed journalist and outlet profiles, newsroom data, and media movement updates, making it a strong choice for teams with APAC-focused campaigns.
Key Features:
- Specialized focus on Asia-Pacific journalists and outlets
- Real-time updates on journalist moves and media shifts
- Features such as tailored dashboards, power search, personalized lists, and more
Pricing: Users must book a demo.
When is the best time to look for Muck Rack alternatives?
The best time to start exploring alternatives is 5–7 months before your contract renewal. Waiting too long risks getting locked into another term without the chance to evaluate other solutions.
However, you may want to switch earlier if you’re already noticing red flags, such as:
- Missing or outdated journalist contacts in your campaigns
- Frequent email bounces or poor deliverability rates
- Limited global coverage outside North America
- A lack of responsive support or account management
- Pricing that doesn’t align with your usage or team size
Final Thoughts
Muck Rack has long been a go-to for journalist databases, but modern PR teams should periodically review if there are gaps in what their current tech stack fulfills. For example, is their current setup– offering accuracy, AI-integrated workflows, global reach, workflow integration, and responsive support?
Here’s a quick look at features PR teams value most, and which tools deliver them best:
Feature | Important if you… | Tools strong in it |
Global, accurate media contact database | Need global journalist access and integrated PR workflows | Agility PR Solutions, Telum Media |
Journalist–pitch matching and guided outreach | Need faster, targeted pitching | Agility PR Solutions, OnePitch, Propel PRM |
CRM-style workflows with email tracking and dashboards | Require analytics and engagement tracking | Agility PR Solutions, Propel PRM |
| Affordable, budget-friendly platform | Run PR for a startup or are a solo practitioner | JustReachOut, OnePitch |
Regardless of the size of your team or the focus of your media strategy, the platforms above offer PR professionals stronger alternatives to Muck Rack in 2025. For organizations seeking the most comprehensive option, Agility PR Solutions stands out with its global reach, integrated workflows, and dedicated support, making it the ideal partner for PR success.
