Before AI's recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. Sure, you would use your professional experience and instinct, and conduct labor-intensive research,...
Aaron Kwittken is founder/CEO of PRophet, an AI-driven PR data-as-a-service (DaaS) platform backed by Stagwell Global. Prior to PRophet, Aaron founded KWT Global in 2005, a highly acclaimed global PR and brand strategy firm where he serves as Global Chairman of the agency. Aaron is also president of PRSA-New York and hosts the Brand on Purpose podcast.