When visionary entrepreneur Amalia Martino founded The Vida Agency in 2017, it was clear she was breaking the mold. Rather than conforming to the traditional PR model, she assembled an agile, multilingual team of leaders representing the core disciplines and expertise necessary to transform the way Seattle communicates. No more checking the box, no more tokenizing the underserved, and no more burning team members out before they’ve even realized their potential. She envisioned a boutique creative agency in which every voice is valued, every client achieves strategic and inclusive impact, and every person is intentionally supported on her or his leadership development journey.
