In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra. By challenging the circa 3,000 strong audience to participate, Charney outlined his views on risk and...
Andy West is Group Chief Development Officer at Hotwire in London.
For brands, purpose is what you do, not what you say
So much talk in marketing circles right now is focused on the importance of brand purpose—the ability of a brand to articulate how it intends to change the world for the better. Done right, a well-defined brand purpose should unite customers and culture alike in the...