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Andy West

Andy West
Andy West is Group Chief Development Officer at Hotwire in London.
For brands, purpose is what you do, not what you say

For brands, purpose is what you do, not what you say

So much talk in marketing circles right now is focused on the importance of brand purpose—the ability of a brand to articulate how it intends to change the world for the better. Done right, a well-defined brand purpose should unite customers and culture alike in the...