The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to...

Atreyee Chowdhury works full-time as a Content Manager with a Fortune 1 retail giant. She is passionate about writing and helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can follow her on LinkedIn.
How to use presentation tools for marketing insights in 2022
Did you know that most people do not pay attention to PowerPoint presentations for more than 10 minutes? Despite being the oldest presentation maker, most people continue to use Microsoft PowerPoint for their presentations. Unless you are a PowerPoint maverick, you...
5 productivity tools and software essential for digital marketers in 2022
Did you realize that the US alone has almost 30 million small-scale businesses? With such a high number, business owners want a competitive advantage. If you're starting a company, you're probably searching for methods to get a massive head start. You'll need to have...