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Brett Serjeantson

Brett Serjeantson
Staying agile within the shifting media landscape

Staying agile within the shifting media landscape

MediaMiser has reached another significant milestone that will both benefit our existing clients and entice new prospects — we’ve finalized our acquisition of the Agility business from PRNewswire. With the acquisition, MediaMiser, part of the Innodata family of...

In data we trust: Lessons to be learned from Brexit and Trump

In data we trust: Lessons to be learned from Brexit and Trump

Many people in the UK and, frankly, the world were stunned by the Brexit vote to leave the European Union. But maybe we all should have seen it coming. In an article in Vox by Ezra Klein, After Brexit and Trump, it’s time to stop trusting our guts and start trusting...

Toronto Star: Canada’s largest daily gets a mobile facelift

Toronto Star: Canada’s largest daily gets a mobile facelift

The Toronto Star, Canada's largest daily newspaper, today launched its new web portal. According to the paper, its “goal was to optimize the reading experience across all screens, with an emphasis on meeting the needs of our growing mobile audience.” A study conducted...

Update: French’s ketchup still going strong

Update: French’s ketchup still going strong

Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...

Will Facebook decide which news you consume?

Will Facebook decide which news you consume?

Just recently, Facebook made changes to its News Feed algorithm. For many people this probably isn’t big deal, but some feel the nature of this change may have serious consequences to journalistic integrity and, ultimately, what news actually gets consumed. Last...