In the past month well over 25,000 English online articles have been written about Zika virus. For those who haven’t heard about the virus, it’s related to Yellow Fever and West Nile disease. Like yellow fever and West Nile disease, Zika is transmitted by mosquitoes....
If a well-thought-out strategic plan is in place and an organization has the capabilities to support it, it will allows the organization to adapt both to opportunities and issues that present themselves. But what does all this have to do with Powerball?
Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...
***Spoiler Alert*** The third season of Amazing Race Canada finally has a winner--and the final episode didn’t disappoint, featuring a dramatic two-way race to the end that saw brothers Jesse & Gino Montani beat out pro wrestling partners Nick Foti & Matt...
***Spoiler Alert*** Episode 11 was one of season three’s more entertaining episodes, as the four remaining teams travelled from the Okanagan Valley to Edmonton, Alberta. The episode was named Cabotage because two teams stole cab rides from one another during the show....
***Spoiler Alert*** After Wednesday’s airing of episode 10 of the Amazing Race Canada in B.C.’s Okanagan Valley, we’re down to the final four teams with only two episodes remaining. Unfortunately for ex-boyfriend and girlfriend Dujean Williams & Leilani Ross, they...
***Spoiler Alert*** Well, the wrestlers Nick Foti & Matt Giunta finally pulled off a win, and it just happened to be a leg of the race where one of the roadblocks was wrestling. Not only did they win the leg of the race, but they also found themselves as the most...
***Spoiler Alert*** When it comes to reality TV, the cast is generally in on the joke: they know there’s an expectation to ramp up the emotions and produce epic one-liners that will keep us tuning in. In turn, Twitter takes the joke and runs with it—sometimes in the...
In episode 7, the Amazing Race Canada left the outdoor playground of Sudbury, Ontario and travelled to the city of Saskatoon, Saskatchewan. As mentioned in last week’s blog posting, the citizens of Sudbury mobilized during the previous airing of the Amazing Race...
How much does Sudbury love the Amazing Race Canada? Enough to have a public airing of Episode 6 on a giant screen outside Science North and to generate an incredible 33.1 per cent of all tweets during the day of the show — almost twice the amount activity of the next...
On August 6, Jon Stewart signed off on the Daily Show for the last time. With the rise of the internet age, social media, and the 24 hours news cycle, it’s fair to say that journalism has drastically transformed over the past decade. In a rush to get stories out...
One of the great things about Amazing Race Canada is that it takes viewers to places around the country that few of us have ever heard of and turns them into ‘must-sees’ locales. The show acts as a highlight reel of our country’s hidden gems as contestants traverse...