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Amazing Race Canada, Season 3 Ep. 10: Penticton — Execs bug out & bros hug it out

by | Sep 12, 2015 | Uncategorized

***Spoiler Alert***

After Wednesday’s airing of episode 10 of the Amazing Race Canada in B.C.’s Okanagan Valley, we’re down to the final four teams with only two episodes remaining.

Unfortunately for ex-boyfriend and girlfriend Dujean Williams & Leilani Ross, they just couldn’t hold it together. Their disunity contributed to being eliminated and walking their separate ways into the sunset.

That’s in contrast to brothers Jesse and Gino Montani, who found ways to overcome their frustration by supporting one another and ultimately winning the leg.

This narrative of contrast was echoed on social media, and was a big reason why Jesse and Gino were not only the leg winners but also the most-mentioned team during the airing.

In fact, the number one tweeted and retweeted link on Twitter was of Jesse & Gino “hugging it out” when they ran into a bit of adversity.

Though many viewers loved the brothers’ positive approach, not all Twitter interaction was positive. Jesse and  Gino were also seen as villains for u-turning the popular team of Nick Foti & Matt Giunta.

A great deal of viewers on Twitter seemed to enjoy the roadblocks or tasks during episode 10. Contestants had to complete tasks involving some of the many activities available in the communities of Penticton, Summerland, and Osoyoos, such as wakeboarding, various activities on a farm, solving a puzzle made up of actual pickup trucks, and finding a miniature figurine of the show’s popular host Jon Montgomery. The task of finding “Little Jon” was the most popular among viewers engaging on Twitter, and drew a lot of attention to the Osoyoos Desert Model Railroad. But Chevrolet Canada’s real life version of the popular puzzle game “Rush Hour” , along with tasks held at Covert Farms, were also popular. Both Chevrolet and Covert Farms received some positive attention to their brands.


Like many other communities in Canada who have had the privilege of hosting the Amazing Race Canada, residents of the Okanagan Valley showed their pride by tweeting throughout the show. Not surprisingly, the residents of the Okanagan Valley tweeted proportionally higher than most Canadian communities.

As the contestants prepare to head to Edmonton, it’s also not surprising that the second-most Twitter activity originated from Edmonton during the day of the show.

By the numbers:

Twitter activity compared to last week’s episode:  Down 0.7%

amazing race canada, amazing race, contestants, canadian provinces,

Roadblock mentions:

  1. Osoyoos Desert Model Railroad 43.1%
  2. Covert Farms Roadblocks 24.8%
  3. Chevrolet Canada’s ‘Rush Hour’ Challenge 21.2%
  4. Summerland Wakeboarding 10.9%

Contestants’ Share of Voice:

  1. Jesse & Gino Montani 28.4% (winners)
  2. Nick Foti & Matt Giunta 27.9%
  3. Brent & Sean Sweeney 16.4%
  4. Dujean Williams & Leilani Ross 16.1% (eliminated)
  5. Simi & Ope Fagbongbe  11.2%

MediaMiser actively blogs about Amazing Race Canada, and leverages MediaMiser solutions to compile analysis on the show.

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