***Spoiler Alert***
After Wednesday’s airing of episode 10 of the Amazing Race Canada in B.C.’s Okanagan Valley, we’re down to the final four teams with only two episodes remaining.
Unfortunately for ex-boyfriend and girlfriend Dujean Williams & Leilani Ross, they just couldn’t hold it together. Their disunity contributed to being eliminated and walking their separate ways into the sunset.
That’s in contrast to brothers Jesse and Gino Montani, who found ways to overcome their frustration by supporting one another and ultimately winning the leg.
This narrative of contrast was echoed on social media, and was a big reason why Jesse and Gino were not only the leg winners but also the most-mentioned team during the airing.
In fact, the number one tweeted and retweeted link on Twitter was of Jesse & Gino “hugging it out” when they ran into a bit of adversity.
Sometimes the only way to solve a problem is to #HugItOut! #AmazingRaceCanada cc: @g_montani @jessemontani https://t.co/WpDZgwAonx
— Amazing Race Canada (@AmazingRaceCDA) September 10, 2015
Great philosophy! MT @Baharee24: @g_montani @jessemontani when in doubt, hug it out:D #amazingracecanada #hugitout — Amazing Race Canada (@AmazingRaceCDA) September 10, 2015
Good things happen when you hug it out. #AmazingRaceCanada
— Kathy (@leafsweetie) September 10, 2015
Though many viewers loved the brothers’ positive approach, not all Twitter interaction was positive. Jesse and Gino were also seen as villains for u-turning the popular team of Nick Foti & Matt Giunta.
Dear Gino and Jesse, you’re dead to me beyond measure. How dare you U-turn @mattrlp123 and @Asylum1240 ! — Anna Marano (@AnnaMarano25) September 10, 2015
hating an @AmazingRaceCDA team can double uturn more than once Tims won doing this and if Jesse&Gino win then @jonmonty this needs changin
— Phil Gourlay (@PhilTeamRilPhon) September 10, 2015
A great deal of viewers on Twitter seemed to enjoy the roadblocks or tasks during episode 10. Contestants had to complete tasks involving some of the many activities available in the communities of Penticton, Summerland, and Osoyoos, such as wakeboarding, various activities on a farm, solving a puzzle made up of actual pickup trucks, and finding a miniature figurine of the show’s popular host Jon Montgomery. The task of finding “Little Jon” was the most popular among viewers engaging on Twitter, and drew a lot of attention to the Osoyoos Desert Model Railroad. But Chevrolet Canada’s real life version of the popular puzzle game “Rush Hour” , along with tasks held at Covert Farms, were also popular. Both Chevrolet and Covert Farms received some positive attention to their brands.
Loving this @ChevroletCanada truck maze! Could you get out of this puzzle? #AmazingRaceCanada pic.twitter.com/ODB834V3wH — Amazing Race Canada (@AmazingRaceCDA) September 10, 2015
After #BCWineChat tonight watch @amazingraceCDA to see @covertorganics and @OsoyoosRailroad! So Cool!!
— Sandra Oldfield (@SandraOldfield) September 9, 2015
congrats @covertorganics debuting on the @AmazingRaceCDA @WineClubReport @wanderthevines @JMiquelWine @winewankers — Kathy (@demillle) September 10, 2015
Like many other communities in Canada who have had the privilege of hosting the Amazing Race Canada, residents of the Okanagan Valley showed their pride by tweeting throughout the show. Not surprisingly, the residents of the Okanagan Valley tweeted proportionally higher than most Canadian communities.
As the contestants prepare to head to Edmonton, it’s also not surprising that the second-most Twitter activity originated from Edmonton during the day of the show.
By the numbers:
Twitter activity compared to last week’s episode: Down 0.7%
Roadblock mentions:
- Osoyoos Desert Model Railroad 43.1%
- Covert Farms Roadblocks 24.8%
- Chevrolet Canada’s ‘Rush Hour’ Challenge 21.2%
- Summerland Wakeboarding 10.9%
Contestants’ Share of Voice:
- Jesse & Gino Montani 28.4% (winners)
- Nick Foti & Matt Giunta 27.9%
- Brent & Sean Sweeney 16.4%
- Dujean Williams & Leilani Ross 16.1% (eliminated)
- Simi & Ope Fagbongbe 11.2%
MediaMiser actively blogs about Amazing Race Canada, and leverages MediaMiser solutions to compile analysis on the show.
