Amazing Race Canada, Season 3 Ep. 6: I’ll take Sudbury for a Big Nickel, Alex

by | Aug 14, 2015 | Uncategorized

How much does Sudbury love the Amazing Race Canada?

Enough to have a public airing of Episode 6 on a giant screen outside Science North and to generate an incredible 33.1 per cent of all tweets during the day of the show — almost twice the amount activity of the next most active city area.


On episode 6, teams travelled from the Magdalen Islands via Toronto en route to Sudbury, Ontario, Canada. As mentioned in last week’s Amazing Race Canada post from MediaMiser, Sudburians were already tweeting about Episode 6 coming to Sudbury by the end of Episode 5. Civic pride for Sudbury was on full display this week, as not only did the Amazing Race Canada have the support of the City itself and Sudbury Tourism, but also the full support of local citizens who obviously realized the significance of the show coming to their city.

In the past, we’ve blogged about the effect that the Amazing Race Canada has in promoting a location’s tourism and local industry.

In this episode, the Amazing Race Canada featured tasks or roadblocks that involved Laurentian University, the Vale Inco nickel mine, Science North, the local hospital Health Sciences North, and at the end of the show, one Sudbury’s most famous sons and host of ‘Jeopardy!’, Alex Trebek. Throughout the show, the Amazing Race Canada also referenced the famous Big Nickel.

And though the episode was primarily popular with local residents, other viewers who were engaged on social media also seemed very impressed with the city and what it has to offer.

In fact, compared to last week’s episode, the Amazing Race Canada saw a robust 114.1 per cent increase in Twitter activity. It is the single largest increase from episode to episode so far for this season.

Beside Sudbury, the most active Canadian cities with unique people engaging on Twitter were (most number of people first):

  1. Toronto (GTA)
  2. Ottawa
  3. Winnipeg
  4. Calgary
  5. Barrie
  6. Hamilton
  7. Kitchener
  8. London
  9. Halifax
  10. Montreal
  11. Saskatoon
  12. Edmonton
  13. Guelph
  14. Kingston
  15. Vancouver

Outside Canada, both Melbourne and Adelaide, Australia were tops.

The regional breakdown for this episode is as follows:

amazing race, amazing race canada,

Not surprisingly, most viewers seemed to love the appearance of Alex Trebek the most — especially  when he showed his emotions when daughter-and-father team Simi & Ope Fagbongbe finished the race.

Most viewers seem to have a positive opinion of Simi & Ope, but their share of voice has not been very strong on social media on past episodes However, the Trebek moment may change that — especially with viewers in Sudbury. Most tweeted landmark or activity:

  1. Alex Trebek 43.5%
  2. Science North 14.1%
  3. Health Sciences North/Hospital/CPR 11.1%
  4. The Big Nickel 8.2%
  5. Synchronized Swimming 7.8%
  6. Laurentian University Crime Scene 5.7%
  7. Vale Nickel Mine 5.7%
  8. Canoeing 3.9%

Contestants’ Share of Voice:

  1. Jesse & Gino Montani 20.6% (Winners)
  2. Simi & Ope Fagbongbe 18.0%
  3. Nick Foti & Matt Giunta 16.1%
  4. Brent & Sean Sweeney 15.9%
  5. Neil & Kristin Lumsden 13.8%
  6. Nic La Monaca & Sabrina Mercuri 7.1% (Eliminated)
  7. Brian & Cynthia Boyd 6.2%
  8. Dujean Williams & Leilani Ross 2.3%

We’ll continue to monitor both the share of voice of Simi & Ope and to see if Sudbury continues to be big supporters of the  Amazing Race Canada.Next week, the show travels to Saskatoon (http://www.tourismsaskatoon.com/) and like viewers from Sudbury at the end of Episode 5, viewers fron Saskatoon have ready started tweeting.

MediaMiser actively blogs about Amazing Race Canada, and leverages MediaMiser solutions to compile analysis on the show.

Brett Serjeantson


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