This week’s episode of the Amazing Race Canada (Season 4, Episode 6) saw contestants fly Air Canada from Haida Gwaii to Vancouver International Airport (YVR) and straight to John C. Munro Hamilton International Airport (YHM). As predicted in last week’s Episode 5 blog...
MediaMiser has reached another significant milestone that will both benefit our existing clients and entice new prospects — we’ve finalized our acquisition of the Agility business from PRNewswire. With the acquisition, MediaMiser, part of the Innodata family of...
The Amazing Race Canada’s fourth season premiered last Tuesday, June 28, which is early for the Amazing Race Canada. If this year’s Twitter engagement numbers are any indication, viewers were caught off guard. Every year, MediaMiser monitors the show on Twitter to...
Many people in the UK and, frankly, the world were stunned by the Brexit vote to leave the European Union. But maybe we all should have seen it coming. In an article in Vox by Ezra Klein, After Brexit and Trump, it’s time to stop trusting our guts and start trusting...
I was listening to a CBC Radio show called Under the Influence, with Terry O’Reilly. The show is a regular series about the changing world of marketing. The particular episode I was listening to had a segment about from where Mick Jagger of the Rolling Stones got his...
The Toronto Star, Canada's largest daily newspaper, today launched its new web portal. According to the paper, its “goal was to optimize the reading experience across all screens, with an emphasis on meeting the needs of our growing mobile audience.” A study conducted...
First let me state that I realize that a lot of people might be fatigued by the French’s ketchup story, so this will probably be my last post on the issue. However, I would also like to point out that MediaMiser was recently quoted in a story by Vanessa Lu of the...
Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...
It’s a well known fact that the most popular ketchup in America is Heinz. Well, in Canada, a new threat to Heinz has emerged and it’s not Hunt’s or Del Monte. It’s French’s ketchup. Better known for its mustard (No. 1 in the US marketplace), French’s could also soon...
Yesterday, I published a blog posting in regards to the Montreal Canadien’s failed Twitter campaign and how surrendering their brand was not the wisest thing to do. I also mentioned that the New England Patriots attempted virtually the same stunt just over a year ago....
This season, the NHL’s Montreal Canadiens experienced the best start in franchise history with nine straight regulation wins. But star goalie Carey Price eventually got injured, and a season that began with so much promise began falling apart. Plagued with poor on-ice...
Just recently, Facebook made changes to its News Feed algorithm. For many people this probably isn’t big deal, but some feel the nature of this change may have serious consequences to journalistic integrity and, ultimately, what news actually gets consumed. Last...