Brand ambassadors have become an influential part of marketing, tapping into their influence to sell a brand's goods and services while painting them in a good light. Gaming and poker sites are no exception to the trend, and many have enlisted the help of ambassadors...
Framing success: How professional photography and videography elevate your PR and marketing campaigns
In PR and marketing, visuals are king. They have the power to captivate audiences, convey complex messages, and build strong brand identities. Professional photography and videography play a pivotal role in this visual narrative. They provide high-quality, compelling...
Comparative travel: How Japan and Korea’s cultures differ and blend—tips for travel PR
Traveling to Japan and Korea offers a fascinating look at how neighboring countries can share similarities yet maintain distinct cultural identities. From serene tea ceremonies in Kyoto to the electric buzz of Seoul’s K-pop scene, these two countries present a blend...
May 2022: Enhanced Monitoring Reporting and Metrics
← Agility Support Domain Authority Following April's deployment, in Agility’s Monitor module, you will now see a Moz domain authority score. Domain Authority is a search engine ranking score that predicts how well a website will rank on search engine result pages...
April: Domain Authority and More!
← Agility Support Domain Authority In Agility’s Monitor module, you will now see a Moz domain authority score where appliable. Domain Authority is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A Domain...
March: Improve your Email Targeting and Monitoring Reporting
← Agility Support Many enhancements to email distribution Agility's engineers have made further improvements to email formatting options, allowing you to further customise your communications with journalists. Better text style retention when pasting from Word...
February: Measuring Prominence within Media Monitoring
← Agility Support Agility's Unique Ability to Display Prominence Agility now gives you the power to measure and report on the quality of your coverage, by generating a prominence rating for each saved media mention. Prominence is derived by Agility from the...
PR Profiles: A Conversation with Abbi Whitaker, President of The Abbi Agency
“The best thing about being in PR is you can change the conversation,” says Abbi Whitaker, President of The Abbi Agency in Reno, Nevada. Recognized as a 2020 Top Woman in PR by PRNEWS, Abbi started her agency almost 14 years ago after noticing a void for “really...
January: Several enhancements to media search options, email distribution and monitoring
← Agility Support In our first deployment this year, Agility has introduced enhancements to our media profiles, search options, influencer list building and email distribution. We have also updated our monitoring options and introduced two new charts to our Google...
PR Profiles: A Conversation with Karen Swim, Founder of Words for Hire and President of Solo PR Pro
Karen Swim is a true PR powerhouse, no doubt about it. Not only does she run her successful virtual agency, Words for Hire, but she also has, “the joy and pleasure of leading a professional organization for independent PR practitioners” called Solo PR Pro. For her,...
5 comms resources for business owners to grow their companies
Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...
PR Profiles: A Conversation with Brian Hart, Founder and President of Flackable
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a...