New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human...
5 comms resources for business owners to grow their companies
Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...
Comms metrics: Product analytics is the number one measurement of digital success
The new digital-first era has brought about a shift in how business leaders are measuring the impact of digital experiences, with legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys taking a back...
AI adoption accelerated during COVID—but is it moving too fast?
COVID has accelerated the pace of artificial intelligence adoption, but many say it's moving too fast, according to new research from organization of independent professional services firms KPMG. Despite concerns about the speed of adoption, business leaders are...
2019 ends in data-challenged frustration—only 1 in 10 brands can effectively use it
Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers. The firm’s November 2019 study,...
10 things to know about visual content strategy in 2019
Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook,...
Journalists on the move – Week of November 5
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Yara Bayoumy (@yarabayoumy) as a Senior Editor overseeing national security coverage. Chicago...
Adapt or die—the importance of mastering your “Adaptability Quotient”
New research from authority marketing specialists Advantage|ForbesBooks explores the under-examined concept of the Adaptability Quotient (AQ), and its pressing role in the life—or death—of a business. The study unpacks the importance of adaptability in today's...
World Cup fans are live streaming games—and remembering brand ads
With the World Cup now in full swing—and avid fans live streaming more games this year than ever before—new research reveals that more than two-thirds (67 percent) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad...
Email still the key marketing tool for two-thirds of businesses
Don't count email marketing out just yet. Sixty-nine percent of businesses use it regularly in their overall marketing strategy—contradicting some industry predictions that "email is dead" as a marketing tool, according to a new survey from business news and how-to...
Ready for one more blog on the Royal Wedding? We know we are!
The team at Agility PR Solutions was keen to see what our media monitoring software captured over the weekend—here now, for your data-viewing pleasure, is the Royal Wedding in tweets. The union of Prince Harry and Meghan Markle promised to be a departure from...
Retail PR secrets: Online shoppers make quicker purchasing decisions
On the heels of a massive e-commerce performance on Black Friday—a traditional in-store shopping holiday—it’s time for retail PR and marketing to home in on the e-consumer with more focus on shopping habits and patterns for strategic insights. New research from...