Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers. The firm’s November 2019 study,...
Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook,...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Yara Bayoumy (@yarabayoumy) as a Senior Editor overseeing national security coverage. Chicago...
New research from authority marketing specialists Advantage|ForbesBooks explores the under-examined concept of the Adaptability Quotient (AQ), and its pressing role in the life—or death—of a business. The study unpacks the importance of adaptability in today's...
With the World Cup now in full swing—and avid fans live streaming more games this year than ever before—new research reveals that more than two-thirds (67 percent) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad...
Don't count email marketing out just yet. Sixty-nine percent of businesses use it regularly in their overall marketing strategy—contradicting some industry predictions that "email is dead" as a marketing tool, according to a new survey from business news and how-to...
The team at Agility PR Solutions was keen to see what our media monitoring software captured over the weekend—here now, for your data-viewing pleasure, is the Royal Wedding in tweets. The union of Prince Harry and Meghan Markle promised to be a departure from...
On the heels of a massive e-commerce performance on Black Friday—a traditional in-store shopping holiday—it’s time for retail PR and marketing to home in on the e-consumer with more focus on shopping habits and patterns for strategic insights. New research from...
![PR Measurement Pays [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/11/illustration-colleagues-assessing-charts-on-screen-768x289.jpg)
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...
No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...
Press releases may sound old fashioned, but they still have a place in today’s high-tech news world. Even though we can get our news 24/7 through nearly any medium we like—television, radio, internet—there’s still a place for the press release in your marketing and...
Notable journalist and media industry moves: The Wall Street Journal: health columnist Laura Landro, energy reporter Rebecca Smith, global economics editor Neil King, real estate reporter Candace Jackson, labor reporter Melanie Trottman, and Justice Department...