The new digital-first era has brought about a shift in how business leaders are measuring the impact of digital experiences, with legacy measurement sources including web analytics, marketing attribution analytics, business intelligence tools and surveys taking a back...
COVID has accelerated the pace of artificial intelligence adoption, but many say it's moving too fast, according to new research from organization of independent professional services firms KPMG. Despite concerns about the speed of adoption, business leaders are...
The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position....
Despite the availability of mounds of customer data, eye-opening new research from Oracle finds that, even on the cusp of the 21st century’s third decade, brands today continue to struggle with creating a unified view of customers. The firm’s November 2019 study,...
Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook,...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Yara Bayoumy (@yarabayoumy) as a Senior Editor overseeing national security coverage. Chicago...
New research from authority marketing specialists Advantage|ForbesBooks explores the under-examined concept of the Adaptability Quotient (AQ), and its pressing role in the life—or death—of a business. The study unpacks the importance of adaptability in today's...
With the World Cup now in full swing—and avid fans live streaming more games this year than ever before—new research reveals that more than two-thirds (67 percent) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad...
Don't count email marketing out just yet. Sixty-nine percent of businesses use it regularly in their overall marketing strategy—contradicting some industry predictions that "email is dead" as a marketing tool, according to a new survey from business news and how-to...
The team at Agility PR Solutions was keen to see what our media monitoring software captured over the weekend—here now, for your data-viewing pleasure, is the Royal Wedding in tweets. The union of Prince Harry and Meghan Markle promised to be a departure from...
On the heels of a massive e-commerce performance on Black Friday—a traditional in-store shopping holiday—it’s time for retail PR and marketing to home in on the e-consumer with more focus on shopping habits and patterns for strategic insights. New research from...
![PR Measurement Pays [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/11/illustration-colleagues-assessing-charts-on-screen-768x289.jpg)
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...