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Lewis Robinson

Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.
5 tech-focused strategies that will boost your PR

5 tech-focused strategies that will boost your PR

There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1. Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to...

6 comms tips to get attention for your new business

6 comms tips to get attention for your new business

New businesses have to work hard to get people interested in what they have to offer. Taking people’s focus away from more well-established competing businesses and onto a new enterprise takes smart marketing tactics. Here are some ways that you can get attention for...

5 ways to grow your PR business

5 ways to grow your PR business

In the fast-paced world of public relations, it is important that you keep up to speed with the industry's latest best practices. This can make or break your business. Here are a few ways to help you achieve your goals. 1. Keep your clients happy As a public relations...

11 must-have tools and resources for a PR professional

11 must-have tools and resources for a PR professional

Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of...

5 tips for improving your PR company

5 tips for improving your PR company

All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need...

6 tips to help you reach out to your customers

6 tips to help you reach out to your customers

As a business owner, you know how important public relations is to your company. You want more sales, and to achieve that you need more customers. You can't find them unless you reach out and present your company in the best possible light. Here's where public...

3 ways customers can be your best public relations resources

3 ways customers can be your best public relations resources

Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. Furthermore, when you believe in the adage that "public relations is everyone's business," you open your company...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...

What defines a leader in PR?

What defines a leader in PR?

Public relations has become a popular career choice for many young people. Almost every large corporation has a wide array of PR professionals, from interns to specialists. One team member who helps determine the course of the entire PR team is the manager. Without...

4 strategies to motivate your PR team

4 strategies to motivate your PR team

Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove. Here are four strategies for...

3 ways digital marketing helps your online PR

3 ways digital marketing helps your online PR

It's no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. This is especially true where social media is concerned, but it is not the...

3 PR and marketing tips for those in the food industry

3 PR and marketing tips for those in the food industry

Folks in the food industry can spend countless hours trying to improve profit margins. The simple fact of the matter is real growth is not going to occur until they get more people walking through their door. Restaurant owners love to pour over a menu, wondering if...