Lewis Robinson

Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.
6 strategies to build your brand and advocate loyalty

6 strategies to build your brand and advocate loyalty

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention. To do that, you need to have a strong PR strategy that will help you stand...

Understanding the hows and whys of PR

Understanding the hows and whys of PR

Public relations is an important part of modern commerce, but it can be difficult to wrap your mind around exactly what it is that a PR firm can do for your business. Rest assured, PR plays a pivotal role in many aspects of business, because it’s the responsibility of...

7 ways to measure the success of a PR campaign

7 ways to measure the success of a PR campaign

The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn't cheap; it can cost a considerable...