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Lewis Robinson

Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.
4 reasons your business’s public reputation is crucial to its success

4 reasons your business’s public reputation is crucial to its success

Many things factor into a business's overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business's public face and reputation. Without that, your products and services...

5 tips to improve your PR management skills

5 tips to improve your PR management skills

Public relationships managers wear plenty of hats. As the communications leader, this person serves as the primary spokesperson for an organization, establishing relationships with customers and other audiences. This position is about working with others on the...

5 tips for developing an effective litigation PR strategy

5 tips for developing an effective litigation PR strategy

Having a good public relations strategy is important for marketing and maintaining a positive reputation for any business. Law firms are no different in this regard, as keeping up a strong image for the firm is crucial for an effective legal strategy. Litigation...

5 tips for doing PR for your business’s new cryptocurrency

5 tips for doing PR for your business’s new cryptocurrency

Public relations is a vital aspect of your company's brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It's also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency....

6 tips to be the best PR professional you can be

6 tips to be the best PR professional you can be

The world of public relations forms the backbone of business. Whether you work for a law firm or an insurance company, you are the liaison between your organization and the general public. Being able to do your job effectively spells success for your company. Along...

4 helpful ways to use PR tactics in real estate

4 helpful ways to use PR tactics in real estate

If you have a wide variety of houses available to sell, it can be frustrating to see a lack of interaction when you know people searching for a new home are out there. The next time you try to talk to a potential client, you may find more success if you employ a few...

5 great hospitality PR and marketing campaign tips

5 great hospitality PR and marketing campaign tips

The lodging market has become increasingly competitive in recent years. Hotels have to compete with other similar outfits and short-term rentals and other rooming options. Your hotel must have an active marketing strategy. Here are some tips for using public relations...

6 ways to drive sales using social media

6 ways to drive sales using social media

In 2020, over 3.6 billion people used social media worldwide. That number is expected to soar over 4.4 billion in just three years. Using social media to build an effective sales funnel is emerging as the go-to sales solution for companies in all industries. Here are...

5 effective ways to improve PR with technology

5 effective ways to improve PR with technology

Public relations is a very important part of a company’s work to increase its brand awareness and reputation. PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve...

4 social media mistakes not to make at your business

4 social media mistakes not to make at your business

If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your...

The top 10 universities with public relations degrees

The top 10 universities with public relations degrees

When choosing where to pursue your love of public relations, there are lots of factors to consider. Sure, plenty of universities have public relations programs, but you need one that fits your interests and career goals. You don't have to go to an Ivy League school to...

5 things your public relations firm may be missing

5 things your public relations firm may be missing

Modern public relations firms are not limited to just one function. They are also responsible for lead management and marketing. The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. In this...