Public relations is a vital aspect of your company's brand. You need to ensure all aspects of your PR are in service of your brand and showcasing a positive image. It's also a useful tool for introducing new concepts, services and initiatives, such as cryptocurrency....
The world of public relations forms the backbone of business. Whether you work for a law firm or an insurance company, you are the liaison between your organization and the general public. Being able to do your job effectively spells success for your company. Along...
If you have a wide variety of houses available to sell, it can be frustrating to see a lack of interaction when you know people searching for a new home are out there. The next time you try to talk to a potential client, you may find more success if you employ a few...
The lodging market has become increasingly competitive in recent years. Hotels have to compete with other similar outfits and short-term rentals and other rooming options. Your hotel must have an active marketing strategy. Here are some tips for using public relations...
In 2020, over 3.6 billion people used social media worldwide. That number is expected to soar over 4.4 billion in just three years. Using social media to build an effective sales funnel is emerging as the go-to sales solution for companies in all industries. Here are...
Public relations is a very important part of a company’s work to increase its brand awareness and reputation. PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve...
If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your...
When choosing where to pursue your love of public relations, there are lots of factors to consider. Sure, plenty of universities have public relations programs, but you need one that fits your interests and career goals. You don't have to go to an Ivy League school to...
Modern public relations firms are not limited to just one function. They are also responsible for lead management and marketing. The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. In this...
Public relations professionals help companies of all sizes protect their reputations and project a positive image. These days, that's a tall order. Social media networks have wreaked havoc on the traditional PR model where the broadcaster controlled the channel. Now,...
Running a business is a complex task, and can come with its share of challenges. If you feel that either your marketing or the way that you manage your business could use some improvement, then this can be especially true. While it may feel challenging to make big...
Are you hoping to find ways for your restaurant business to grow this year? Between new products, a revamped menu, and promotions meant to draw in new crowds, there are a lot of ways you can boost your restaurant's PR. Here are a few tips to develop a PR plan that...