Managing the spread of information about your company takes on a distinctively DIY flavor when you're a small business operating with limited resources. Good public relations takes more than just making good social media content and responding to customer concerns....
When you're running a business, there can be so many things to think about. Because of this it may sometimes be easy to forget about your comms and your marketing strategies. However, keeping your marketing strategies updated can be important for gaining new business,...
Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention. To do that, you need to have a strong PR strategy that will help you stand...
Public relations is an important part of modern commerce, but it can be difficult to wrap your mind around exactly what it is that a PR firm can do for your business. Rest assured, PR plays a pivotal role in many aspects of business, because it’s the responsibility of...
The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn't cheap; it can cost a considerable...