As a school, it is essential to have a solid public relations strategy in place to effectively communicate with your stakeholders and promote your school’s mission and values. PR helps to build and maintain a positive reputation in the community. Every school...
4 important benefits of tracking small business metrics
If you want to make your small business venture successful, you need to focus on delivering quality products/services in a timely manner. Assessing whether you’re meeting the needs of your customers is something you should view as a priority. Instead of guessing about...
6 tips for keeping your brand or business relevant in the tech world
Keeping your company relevant with the rapid advancement of technology can be easier than most people think. When you start focusing on the health and maintenance of your current tech, you can find areas to invest in the newest tools and techniques. It’s also...
5 top PR tips for success in real estate
When it comes to promoting your real estate business, there are a lot of different things that you can do. But not all of them will be effective in helping you achieve your goals. To make sure that your promotional efforts are successful, here are five of the best PR...
5 tech-focused strategies that will boost your PR
There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1. Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to...
6 comms tips to get attention for your new business
New businesses have to work hard to get people interested in what they have to offer. Taking people’s focus away from more well-established competing businesses and onto a new enterprise takes smart marketing tactics. Here are some ways that you can get attention for...
5 ways to grow your PR business
In the fast-paced world of public relations, it is important that you keep up to speed with the industry's latest best practices. This can make or break your business. Here are a few ways to help you achieve your goals. 1. Keep your clients happy As a public relations...
12 must-have tools and resources for a PR professional
Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of...
5 tips for improving your PR company
All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need...
6 tips to help you reach out to your customers
As a business owner, you know how important public relations is to your company. You want more sales, and to achieve that you need more customers. You can't find them unless you reach out and present your company in the best possible light. Here's where public...
3 ways customers can be your best public relations resources
Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. Furthermore, when you believe in the adage that "public relations is everyone's business," you open your company...
5 tips for PR to better incorporate technology
Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...