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6 comms tips to get attention for your new business

by | Sep 16, 2022 | Public Relations

New businesses have to work hard to get people interested in what they have to offer. Taking people’s focus away from more well-established competing businesses and onto a new enterprise takes smart marketing tactics. Here are some ways that you can get attention for your new business.

Host events

Invite people to get familiar with your business in person. Host an event where people in your community can gather socially and learn more about who you are and what you’re about.

You don’t have to break the bank on event planning. A fun and informal get-together at your regular place of business is the perfect way to make a great first impression with prospective customers.

Connect with people on social media

Create social media accounts for your business on several popular platforms. Social media is an excellent resource to reach masses of potential customers without exorbitant marketing costs.

To project the right image, your accounts need to appear highly professional and well-maintained. Work on getting people’s attention visually with eye-catching photos that showcase your business’ products or services uniquely. Ideally, you want your account posts to serve specific objectives in building your brand.

Sporadic and haphazard postings could hurt your image. Make sure that anything that you post is concise, articulate, and relevant.

Use data strategically

Marketing data is a valuable tool for growing small businesses. Analyzing metrics about how well your individual marketing strategies are working and interpreting them in conjunction with web traffic or sales data can give you a workable marketing framework.

Identifying the most determinative data points and managing high cardinality can keep your marketing activities moving in the right direction. Ultimately, investing in analytics helps you use your resources well and position your business for growth.

Create awesome content

New enterprises don’t have as much credibility as competitors that have been in business for years. Making content a key part of your marketing strategy can play a key role in resolving this disparity.

Work on putting out content that people will find informative, useful, and topical. When you convey your expertise about what’s happening in your industry and you’re able to give helpful insight addressing your target customer base’s questions and concerns, it elevates how people perceive you. You win some trust and goodwill with content that shows you’ve got something to offer.

Use promotional items

Everyone likes getting free swag from a business. Being able to offer promotional items to prospective and current customers is demonstrative of your business’ resources. Even if small giveaways may seem like a simple tactic, it’s a surprisingly effective gesture of goodwill that people are responsive to.

Get more creative than pens or keychains. The best type of promotional gear is the type of stuff that doesn’t fall within the norms because that’s what will get attention and make the strongest impression. Remember that promotional items may actually be the first way that some people learn about your company. When they see your business’s logo on a stainless steel bottle or they happen to come across a window decal with cool imagery, they’ll immediately be curious about what you do.

Reach out with direct mail

A direct mail campaign is a bold way to make an introduction to your locale. You can direct a campaign to an area that encompasses a few square blocks, a couple of miles, or multiple postal codes. This type of outreach tends to generate good returns. In particular, it’s an excellent way to bridge connections with people or businesses who are naturally less inclined to be receptive to your digital outreach initiatives.

All of your printed marketing materials have to feature high-quality images, and you should be sure to use space well in your design. Make it a point to include all of the important information that people would want to see about your business such as contact details and operating hours.

New businesses need to manage their market budget’s with the utmost care. Smart planning will help you rein in costs while you generate a steady stream of interest in your new business.

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Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.

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