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3 ways customers can be your best public relations resources

by | Aug 17, 2022 | Public Relations

Techniques utilizing the best public relations practices will help ensure that your large company or small business gives a favorable general impression. Furthermore, when you believe in the adage that “public relations is everyone’s business,” you open your company up to the possibility that even your customers can play a significant role in your public relations efforts.

Satisfied customers can make for some of the greatest allies in your quest to build a top brand in your industry, so it pays to ensure that a central goal of your company is to satisfy your customers’ needs. When you do that, customers will want to share their good experiences with others. Successful businesses find that three ways evolve whereby consumers can provide their companies’ best public relations.

1. They can share online about your company

Many people love their favorite social media outlets. For instance, they check in to see what is happening with others with similar interests or to remain connected with family and friends outside their local region. Therefore, it makes sense to use part of your public relations budget for high-visibility social media advertising to catch those viewers’ attention. You can share videos about your company and updates on company news via blog posts on popular social media sites to drive traffic to your website.

When you make all of these online posts shareable, you provide happy clients the opportunity to broadcast your information with their network of friends and family. Sharing your company message through online capabilities broadens your public relations scope considerably. Moreover, you can help ensure visitors’ communications with your website remain secure via a SSL certificate. Additionally, when your company answers the question of what is ssl certificate authentication to visitors, they will feel more confident that their online messages will be encrypted and thus provide a level of security to the communications process.

2. They can write reviews

For better or worse, customers will write public reviews of your company. The reviews can work in your favor when clients have a great experience with your business at every transaction level. Taking proactive steps to enhance their experience will also benefit your public relations bottom line, making their job easier. One strategy you could utilize revolves around using a customer data platform, which provides a personalized touch to your online marketing for each visitor to your web-based home. Clients can then sing your company’s praises online for all to see.

In addition, customers may also create video reviews of products that you offer. These appear on social media platforms featuring videos like YouTube, Instagram and TikTok. Each of these online platforms caters to slightly different audiences, and by getting your company name out there, you have the potential to introduce new demographics of possible clients to what your business can offer them.

3. They can showcase your brand

Enthusiastic customers often have a great desire to stand behind products and services that they love. A means of doing this exists when they showcase or wear products printed with your logo and company name. For instance, you can give out free rewards to clients, such as t-shirts, hats, mugs and other company swag, or they can purchase these items from you, creating an additional revenue stream for your firm. People might also enjoy adding a snazzy bumper sticker to their vehicle, where other motorists will see it, thereby increasing your company’s visibility to a diverse potential client pool.

The bottom line for your business centers on the idea that your public relations department holds the key to your company’s promotions to your firm’s potential client base. In addition, they also help to create campaigns to keep customers returning. Finally, when the customers return, you will know your public relations efforts have paid off in tangible ways that boost your company’s income and pave the way for further interaction and promotion by your satisfied clients.

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Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.

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