Employer branding for startups isn’t quite the complex, elusive concept that it first appears to be. In the same way that you need to create a brand identity that resonates with your target customer, you need to create one that resonates with your target talent....

Brian is a freelance writer with extensive marketing tools and tech writing experience. His content marketing articles are widely seen in a variety of martech guides and posts.
4 ways to close the digital marketing skills gap in your organization
For your organization to succeed in today’s fast-paced world, it must be able to communicate its message and products deftly through online platforms. However, Canada is facing a digital skills gap. The new technologies deemed crucial today were far from mainstream...


