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Bulldog Reporter

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.
In this era of fake news, practitioners must #SubscribeToTruth

In this era of fake news, practitioners must #SubscribeToTruth

By Anne Buchanan, President, Buchanan Public Relations For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading...

23 expert tips to reach more customers on Facebook

23 expert tips to reach more customers on Facebook

By Ivy Lamb, Manta Content Editor Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business...

Beauty consumers are redefining loyalty

Beauty consumers are redefining loyalty

New research reveals that both brands and retailers who sell beauty products online need to rethink how they build stronger loyalty with consumers. While these retailers continue to capture more market share, online shopper loyalty seems to be elusive, according...

5 lessons content marketers can learn from traditional PR

5 lessons content marketers can learn from traditional PR

For many small business owners, mastering the art of great PR can seem like a talent reserved only for the wizards and dabblers in the black arts. At best, it seems like something that requires a whole department packed with experts. But the truth is that it’s...

4 tips to ensure press coverage

4 tips to ensure press coverage

Journalists such as reporters, editors, producers, hosts and bloggers follow a rhythm for press coverage determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources...

4 ways to drive traffic to your YouTube channel

4 ways to drive traffic to your YouTube channel

Did you know that more than 500 million hours of videos are watched on YouTube every day? You could, therefore, be missing a trick if you are not developing a YouTube video marketing campaign, as it offers the potential to connect with millions of visitors every...

Show, don’t tell: how to pitch experts to journalists

Show, don’t tell: how to pitch experts to journalists

Last December, I spoke to the editors of Tonic, VICE Media's new health channel for Millennials. As I often do when interviewing journalists, I asked about being pitched the opportunity to talk to an expert. One of the editors offered a typical reply. “I tend to get...

How PR can benefit from media analysis

How PR can benefit from media analysis

No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...

How PR can benefit from media analysis

How PR can benefit from media analysis

No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...