In the wake of recent scandals in the automotive, financial services and airline industries—and the poor responses from many of the brands involved—a new report from WomenCorporateDirectors Foundation (WCD) and executive compensation consultancy Pearl Meyer provides...
Brand intimacy agency MBLM, focused on strategy, design, creative and technology, has revealed that the retail industry ranked third, following automotive and media & entertainment, in its Brand Intimacy 2017 Report. The report, which is the largest study of...
The ability to identify fake news and other false information has never been more important, which makes critical thinking skills a must—yet according to new national study from edtech firm MindEdge Learning, millennials struggle in this area. The study, conducted by...
There are plenty of headlines—and even some lawsuits—around fake review ramifications. But when it comes to online reviews, new research proves it’s not an epidemic. A new study from search marketing and review management firm Chatmeter aims to bolster the...
A majority of marketers plan to increase internal staffing and overall spending on public relations over the next five years as the discipline continues to become an increasingly important part of the marketing mix, according to a new report from the Association of...
The media hasn’t got a lot of love from the Washington elite since Nov. 8, and new research from The Harris Poll reveals that news media brands have experienced a stark change in brand equity post-election. Conservative support for TV News and News Services—including...
CMOs are gaining influence in their organizations, with 90 percent saying they are on their company’s executive committee and 70 percent indicating they report directly to the CEO, according to a new survey of nearly 300 marketing leaders from organizational advisory...
With personalization now en vogue as a communications strategy, brands and businesses are realizing a range of benefits—from deeper customer relationships to improved conversion rates. What's more, 9 out of 10 marketers (88 percent) say their customers expect an...
By Editorial Team, Northlich You don’t have to look far to find examples of editing fails that can happen when a company or agency doesn’t invest in a professional editing department. They might be funny, but they can also be incredibly costly. Here are five...
To understand the changing face of influencer marketing—and gain valuable insight into where influencers are headed—micro-influencer marketing platform #HASHOFF has released a “state of the union” report detailing key industry trends driving the increasing popularity...
New research suggests a sense of discord among marketers, with just over half feeling that they spend too much time analyzing data, and don’t have enough time left to spend on other aspects of their work. The new report from marketing automation brand BlueVenn finds...
Heeding recent alarm bells that mandate more focus on the customer and the brand experience, companies of all shapes and sizes in a wide array of industries are launching digital initiatives with the goal of improving experiences—but new research shows not all...