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Bulldog Reporter

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.
4 ways businesses blunder and make messes of their brands

4 ways businesses blunder and make messes of their brands

In the spotlight: Larry Light, Chief Executive Officer, Arcature On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival. They sought a federal bailout to help...

Car culture: Millennials are driving the U.S. auto brand landscape

Car culture: Millennials are driving the U.S. auto brand landscape

Millennials may not be as indifferent to American car culture as is often suggested—their aspirations for luxury are driving the U.S. automotive brand landscape, according to the latest EquiTrend Study from Harris Poll. In this year's study, Mercedes-Benz reclaimed...

Most retailers will soon use AI to enhance customer experiences

Most retailers will soon use AI to enhance customer experiences

According to a new report from retail management consulting firm BRP, 55 percent of retailers are focused on optimizing the customer experience to increase customer loyalty by improving the mobile shopping experience and creating a unified experience across all...

Keys to connecting with Gen Z: diversity, engagement and hip hop

Keys to connecting with Gen Z: diversity, engagement and hip hop

New research from social engagement firm REVOLT explores the broadest measurement of Gen Z's media usage to date—from music streaming services, emerging social and over-the-top video platforms to eSports participation— to how Gen Z is using social differently, and...

Reader’s Digest reveals 2017’s Most Trusted Brands in America

Reader’s Digest reveals 2017’s Most Trusted Brands in America

Gaining consumer loyalty is more vital than ever, with approximately three out of four (72 percent) participants in a new Reader’s Digest survey citing trust as important for purchasing decisions, an increase from 69 percent in 2016. The media brand recently announced...

Airline reputation update: Consumers feel neither loyal nor valued

Airline reputation update: Consumers feel neither loyal nor valued

On the heels of huge reputation gaffes by major airlines recently, brand strategy and market growth firm Brandigo conducted its Airlines Brand Perception Study to see where things stand in the increasingly unfriendly skies. "After all the amateur videos that have...

Are press releases still important in the age of social media?

Are press releases still important in the age of social media?

Companies and businesses use all kinds of tools when it comes to their advertising and marketing campaigns. Press releases have long since been a popular tool to use, providing companies with a quick, easy, and specific way to get their message out to the media....

Brands’ CSR ultimatum: 70% say getting involved is now mandatory

Brands’ CSR ultimatum: 70% say getting involved is now mandatory

ICYMI, reputation is no longer built solely on quality, convenience and price: Myriad other factors are now taken into account when your target clients—whether they’re individual consumers shopping for products or other businesses purchasing your services—are deciding...