Brand reputation is the story people tell about you when you're not in the room. It's built on what customers experience and what employees share. Even what the public sees across headlines and social feeds. One post can now define a narrative. Reputation has become...
PR ROI sounds simple on paper: spend money on PR, get more value back than you spent. In reality, it’s rarely that clean. Most PR work touches people long before they convert. A founder interview sparks curiosity. Someone Googles the brand a few days later. They read...
Every minute, hundreds of hours of video hit YouTube. TikTok, Instagram, newsletters, podcasts, streaming platforms, each one pushing more material into the same finite day. The supply of content has exploded. Our time hasn’t. You see the impact in the numbers....
We’re living in a reputation economy. Value still comes from product, pricing, and distribution. But more and more, it moves through trust. Through the people who seem credible, leaders who show their work. Every post, interview, customer reply, earnings call clip,...
Cancel culture started as a grassroots movement demanding accountability, but it has evolved into a high-stakes reality for brands. Today, every tweet or post can be scrutinized and judged in real time. Screenshots live forever. Private conversations go public....
Watch the news cycle for a week, and you'll see the same brands quoted over and over. Zillow on housing. Adobe on e-commerce. LinkedIn on hiring trends. It's not random. Every quote builds awareness and credibility. When reporters cite your data or call your team for...
Customer feedback is gold. They are real voices from customers that tell you how helpful your product really is, where it’s lagging, and how best to fix it. According to Microsoft’s 2017 State of Customer Service report, 77% of consumers prefer brands that solicit...
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive comments, or sharing...
You spent weeks crafting the 'best' media pitches, subscribing to email marketing tools, and sending them to tons of journalists who can help build coverage for your product or event. But hours and days after, crickets. Only a few got back, and it was to decline your...
Ever woken up to the news that a recently disgraced company is donating millions to an orphanage? It sounds generous, almost redemptive. But when you dig deeper, kindness is just a facade, and their true purpose is to repaint a damaged brand image. That’s called...
When you think of PR, you probably think about the basic concept of putting out positive news about your company or brand. In most cases, this would be an accurate summary of what PR is meant to be. As Andy Wang, Marketing Manager at Skywork.ai, shares,...
Public relations remains an integral part of business for building stakeholder relationships. That's why companies and organizations continue to invest in various PR campaigns. In fact, its worldwide market could grow from $105.12 billion this year to $132.52 billion...