Have you ever woken up to a ton of messages and missed calls from your team asking you to check the company’s Google reviews? You drag your PJs to the desk, open your system, and find hundreds of one-star reviews that feel…oddly coordinated. That’s a review bomb....
Going viral is every marketer’s dream, until your brand post starts trending for the wrong reasons. Suddenly you’re scrambling, wishing you could erase every repost from the internet. Shares multiply by the minute. Public sentiment flips. Partnerships falter. A single...
What comes to mind when you hear the phrase 'dark social'? Just like what you can discover on the dark web, dark social conjures images of eerily unusual people, things, or events happening on social media. But actually, it's just the act of sharing content pieces on...
Is your business in an industry that doesn’t typically get much media coverage? The media shapes what people think matters. If your industry isn’t on their radar, you’re already fighting an uphill battle, and this is a common situation in many more industries than one...
Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing...
The words 'cancel culture' aren't just another phrase tossed around social media when people want to take down a content creator or influencer. It's a term recently coined that every brand should avoid being subject to at all costs. Why? Because nothing is more...
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their...
Artificial intelligence has infiltrated almost every industry, improving business operations. Think of generative AI, such as ChatGPT, for content generation and conversational AI, like chatbots for customer support. Even voice assistants, such as Alexa and Siri,...
The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits...
There's no denying the rise of micro-newsrooms, where public relations and marketing communication teams are creating their own media hubs. They establish their outlets to promote their brands, engage with various stakeholders, and achieve business growth and success....
Low-key PR is a subtle, long-game approach to building credibility and trust in communities without overtly promoting yourself or your brand. Jeffrey Zhou, CEO and Founder of Fig Loans, puts it this way: “To most people, the concept of PR often conjures images of...
Public relations has changed significantly over the years. What worked even five years ago can now feel outdated, or simply ineffective. In large part, these changes have been driven by the rise of digital media, social platforms, and shifting consumer expectations....