When you’re a small company trying to get into the news, media placements are really just a numbers game. At some point, you can even start to predict how many pitches it will take per hit. If one in every 20 reporters finds your story compelling, but you know you...
Your company doesn’t need to be a Fortune 500 corporation to have an international customer base. But the smaller your organization is, the more you need to be scrappy with your global public relations strategy. If your company’s offering reaches beyond the borders of...
Whether you’re guiding a Fortune 500 company through their product release strategy, or you’re part of a three-person team working in the founder’s basement, the game is still the same for the PR professional: get the company noticed, and for the right reasons. Public...