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Chantelle Brule

Chantelle Brule
After receiving her Master's in Communications from Carleton University, Chantelle brought her research experience to Agility's Media Insights team as a data analyst. She's particularly good at what she does.
Politics @ the Emmys

Politics @ the Emmys

If you didn’t tune into the Emmys on Sunday, this is what you missed: Game of Thrones broke records, Tatiana Maslany’s win excited Canadians, and stars poked fun at Donald Trump. Actually, jokes made at the expense of the Donald were a major feature of the event. But...

Netflix original shows generate buzz online

Netflix original shows generate buzz online

Netflix spent more than $6 billion on original content last year, when it produced more of this type of content than HBO. That's a lot of content. All this entertainment goodness has attracted the attention of online news sources of all stripes, especially...

EpiPen price increase: Who’s to blame, according to the media?

EpiPen price increase: Who’s to blame, according to the media?

Over the last week, we saw a large increase in coverage  of Mylan’s EpiPen price hike (approximately 30 articles for August 1st versus almost 7000 on August 25th) . But as interest swelled, the media also seemed to shift blame for the increase from first the company...

Going local is good for advertising

Going local is good for advertising

You probably know of a lot of people “going local” when shopping for produce and household goods, but did you know that many are also now “going local” for information about products and services? A recent survey by AMG Parade revealed that consumers across all...

Could brand mascots replace celebrity endorsements?

Could brand mascots replace celebrity endorsements?

More than just recognizable characters associated with a brand, today’s brand mascots seem to have lives of their own. Brand mascots such as the Aflac Duck and Geico’s Gecko may have made their first appearances on television, but have since moved on to social media....

‘Cultural clash’ or unity through sport? A text analysis of coverage of Egyptian beach volleyball team

How the Olympic Committee fights against trademark erosion

On top of the attention the IOC is receiving over its ban on Vines and GIFs, the Olympic Committee is also receiving criticism during these Games for its rules regarding trademark usage in hashtags. But some say the measures are necessary in order for the Olympic...

‘Cultural clash’ or unity through sport? A text analysis of coverage of Egyptian beach volleyball team

Media copyright at Rio 2016: Is banning GIFs and Vines even legal?

The London Olympics of 2012 were not only highly televised – some of its best moments were captured in GIFs. (GIF from Buzzfeed) China’s Liu Xiang hop to the finish line after injuring himself was rated by Buzzfeed as one of “the best GIFs of the London Olympics.”...

When you drop an “F–Bomb”, and how to apologize

When you drop an “F–Bomb”, and how to apologize

At last week’s Suicide Squad premiere, director David Ayer made a mistake that generated a lot of Twitter buzz after being overheard repeating a fan’s yell of “F--Marvel.” Yet despite the Twitter buzz it generated, the topic has largely been ignored by online media...