The concept of PR as a solo standalone practice has long been trending downwards. That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the...
![Craig Greiwe](https://www.agilitypr.com/wp-content/uploads/userphoto/812843.jpg)
Craig Greiwe is Chief Strategy Officer for Rogers & Cowan PMK.