Dan Fries

Dan Fries
Dan Fries is Founding Partner at Lakeview Capital in Hong Kong.
Why PR professionals cannot be replaced by AI and automation

Why PR professionals cannot be replaced by AI and automation

As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing. Some—and especially those who have a vested interest in AI (Artificial Intelligence) and ML (Machine...

Measuring the impact of flexible digital communications during COVID

Measuring the impact of flexible digital communications during COVID

It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...

3 essential insights for creative PR campaigns during the COVID crisis

3 essential insights for creative PR campaigns during the COVID crisis

The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has...

Why calculating ROI too quickly is bad for digital marketers

Why calculating ROI too quickly is bad for digital marketers

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though. Marketers are under increasing pressure to justify their time and investment in terms of the “real value” these generate, and sometimes it...