There is no shortage of concerns that PR companies have regarding the myriad of reputational risks that face them online. This is because of how easy it has become for online troublemakers and trolls to put brand loyalty, corporate reputation, and purchase intent at...
Teams across the world were affected by the COVID-19 pandemic and marketing teams were no exception. As we enter 2021, it’s more crucial than ever that businesses pivot their communications strategies to survive and grow in these continued chaotic times. With so many...
Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website...
Search engine optimization is often defined as a long-term strategy, with small dynamic changes throughout. As the classic idiom goes, slow and steady wins the race. This is the right approach for a savvy marketer’s game. SEO, by nature, is a discipline that is always...
Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom. If you want your content to be found easily by your target...
The ongoing coronavirus pandemic has presented multiple unprecedented challenges for businesses across the globe, with the immediate adoption of remote work culture being one of them. Nearly eight months in, virtual events are quickly replacing in-person events. With...
In today’s “intelligent” era, you have to be familiar with multiple relevant concepts, especially in the ever-dynamic field of public relations. While artificial intelligence is the most recent to impact public relations, other more “real“ intelligent forms are also...
TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. The app has particularly experienced a surge in popularity with Generation Z users. As such, many companies are eager to jump at the opportunity...
Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had...
As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing. Some—and especially those who have a vested interest in AI (Artificial Intelligence) and ML (Machine...
It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...
The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has...