Dan Fries

Dan Fries
Dan Fries is Founding Partner at Lakeview Capital in Hong Kong.
The evolution of SEO: Why backlinks could be a thing of the past

The evolution of SEO: Why backlinks could be a thing of the past

Search engine optimization is often defined as a long-term strategy, with small dynamic changes throughout. As the classic idiom goes, slow and steady wins the race. This is the right approach for a savvy marketer’s game. SEO, by nature, is a discipline that is always...

Emergence—what it is and why SEO pros should understand it

Emergence—what it is and why SEO pros should understand it

Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom. If you want your content to be found easily by your target...

Is your brand ready for a TikTok ban? How to plan, prepare and pivot.

Is your brand ready for a TikTok ban? How to plan, prepare and pivot.

TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. The app has particularly experienced a surge in popularity with Generation Z users. As such, many companies are eager to jump at the opportunity...

How PR teams are carrying business through the COVID storm

How PR teams are carrying business through the COVID storm

Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had...

Why PR professionals cannot be replaced by AI and automation

Why PR professionals cannot be replaced by AI and automation

As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing. Some—and especially those who have a vested interest in AI (Artificial Intelligence) and ML (Machine...

Measuring the impact of flexible digital communications during COVID

Measuring the impact of flexible digital communications during COVID

It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...

3 essential insights for creative PR campaigns during the COVID crisis

3 essential insights for creative PR campaigns during the COVID crisis

The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has...

Why calculating ROI too quickly is bad for digital marketers

Why calculating ROI too quickly is bad for digital marketers

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though. Marketers are under increasing pressure to justify their time and investment in terms of the “real value” these generate, and sometimes it...