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Dan Martin

Dan Martin
I’ve hands-on experience in digital marketing since 2007, with a current emphasis on legal writing. I’ve been building teams and coaching others to foster innovation and solve real-time problems. I’ve built high-performance teams that have produced engaging content enjoyed by millions of people. I like to travel and take pictures.
7 PR strategies to consider when your brand or business gets sued

7 PR strategies to consider when your brand or business gets sued

The reputation of a brand is essential for its survival. The trust and confidence of clients has a direct impact on their success. Brands with a good reputation attract better partners and more consumers. That’s why it becomes a complex issue when things go wrong, and...

5 ways to rethink employee engagement in the PR industry

5 ways to rethink employee engagement in the PR industry

Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add...

6 reasons why SEO proxies are essential for your business

6 reasons why SEO proxies are essential for your business

Online businesses have seen rapid growth through the utilization of digital technologies. There isn’t a better time for businesses to shift online. Have you any idea of how SEO proxies can be a boon for your business? A proxy is a service that helps users protect...

The effects of consumer behavior on marketing and business operations

The effects of consumer behavior on marketing and business operations

One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and...

7 ways to get your brand noticed with a marketing agency

7 ways to get your brand noticed with a marketing agency

As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand...

Why AI and marketing automation is the future of content creation

Why AI and marketing automation is the future of content creation

Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI chatbots, for example, are helping with customer service. AI recruiting tools help with talent management. Hiring processes are more...

Why you need a brand development strategy—and 7 tips to create one

Why you need a brand development strategy—and 7 tips to create one

Every business needs good branding in today’s competitive business environment. The brand image a business puts out there becomes its identity. It then determines whether a business thrives or not. In this social media era, consumers interact differently brands. This...

Presentation do’s and don’ts for PR and marketing professionals

Presentation do’s and don’ts for PR and marketing professionals

Many people don't know how challenging marketing and PR can be. These professionals depend on the power of persuasion to sway customers to buy. Yet, the situation is a lot worse for PR practitioners. Their main tool is third-party endorsements like testimonials,...

6 ways to take advantage of podcasting as a growing PR platform

6 ways to take advantage of podcasting as a growing PR platform

Branding is the primary goal for public relations. Every company out there is looking to build relationships and trust with new audiences every day. They also look to strengthen these relationships by constantly reaching out to the audiences on various platforms....

ROI-focused branding strategies to drive measurable results in 2022

ROI-focused branding strategies to drive measurable results in 2022

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. It can be confusing for your audience and they won’t be able to get to know more...