Every PR professional out there needs to employ the most effective marketing strategies if they want to protect their clients’ competitiveness, grow their profits, retain their hard-won customers, and, ultimately, strengthen their brand reputation. But with such a...
While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and...
If you work in marketing, you’ll be very aware of Google and other entities phasing out the use of third-party cookies. These cookies store data on your browser that allows organizations to track your online behavior and deliver targeted ads to you. While many may be...