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Donna Johnson

Donna Johnson
My name is Donna Jo and I am from Birmingham, Alabama. I love sports (especially softball) and I’m a home security guru. After working many years for a home security company, I decided to pursue my lifelong dream of being a writer. That’s what has brought me here today. I hope y’all enjoy my content!
4 reasons why business marketers need earned media

4 reasons why business marketers need earned media

Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion. HubSpot defines earned media as...

7 ways influencers have changed marketing strategies

7 ways influencers have changed marketing strategies

Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing...