Some news sources operate under the mistaken assumption that reporters detest them. That’s not necessarily so unless past transactions have led to heightened tensions. If a reporter writes something negative about your company, it’s not personal. It’s a business deal....

Ed Barks, President of Barks Communications, has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media.He is the author of Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, A+ Strategies for C-Suite Communications, and The Truth About Public Speaking.