A rapidly evolving media environment requires public relations professionals to do more than just craft a compelling story. Several factors determine the success or failure of a PR campaign, with one of the most critical being the impact of media coverage on a brand’s...
Social media has a significant impact on how consumers engage with brands in the modern digital environment. It’s an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of...
Brand reputation management has become increasingly important since social media's arrival. Now, every word and sentiment of your marketing and PR is readily visible. Maintaining a positive brand image in the digital age requires a strategic approach that aligns with...
Today, with increased digitalization, press release channels have changed a bit. Now, along with news outlets, you can also publish your press release on your own. But ultimately, the purpose is to enhance the visibility of your brand. With new channels of growth,...
You know that PR builds brand awareness, but did you know it can also fill your sales pipeline? In the B2B world, smart PR strategies turn media exposure into valuable leads. Let's explore how you can transform publicity into real business opportunities that drive...
The secret to making your brand valuable is to connect with your audience and engage them deeply. After all, your business provides its services to your customers, and your services should be tailored to their needs. Today it is critical to conduct social listening in...
A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? This stat shows one thing, which is that customers are not ready to compromise on the factor of trust when it comes to their buying decisions. So,...
A smooth and pleasant customer journey represents a cornerstone requirement for banks to succeed. The rising competition from cryptocurrencies together with borderless bank accounts and fintech solutions explained why multiple banking establishments now experience...
Data is one of the most valuable assets for businesses across industries. From market research to competitor analysis, customer insights to trend forecasting, the ability to collect and analyse large volumes of data quickly and accurately is critical to staying...
B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential\ for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand...
Interactive elements in emails are catching on as one of the hottest email marketing trends in 2025. Quite understandable. The all-in-one convenience of interactive emails lets your target audience experience a mini-website in their inbox. With no need to navigate...