Retailers used to rely on their physical location to drive sales. To get found by customers, they paid a high square-foot price to lease space in a busy commercial district. But with everyone using the web to figure out where to go, one virtual reality attraction...
Eric Schwartzman is a Los Angeles-based digital marketing keynote speaker, author, and digital marketing consultant with structured programs for helping businesses pivot to digital marketing. His new book The Digital Pivot: Secrets of Online Marketing explains in simple language how to pivot from the old to the new way of doing business.