The 97th Academy Awards took place on March 2nd, celebrating a new slate of films, actors, and industry professionals. Ten films were nominated for Best Picture, with the honor going to the independent film Anora. Since nominations are announced as early as January,...
Unique events that capture public interest can generate a sudden spike in a brand’s media attention, and even occasionally go viral and dominate media coverage. It’s rare, however, that industry-specific news eclipses its audience and gets widespread attention. In...
One day, your brand experiences a sudden surge in media coverage. Perhaps the story has significant political or economic implications, or it poses a major disruption to your industry. For some brands, this moment marks a sharp increase in their usual media presence....