Gary Frisch

Gary Frisch
Gary Frisch is founder and president of Swordfish Communications, a full-service public relations agency in Laurel Springs, N.J.
Could Corona Beer be looking at an insurmountable brand problem?

Could Corona Beer be looking at an insurmountable brand problem?

About 10 years ago a woman I met at a business grand opening handed me her business card. She was an event planner, and her company name included the word Isis. Clearly, the name alluded to the Egyptian goddess of life, but more recently had taken on dark...

Public relations in a COVID-19 world—how to best serve clients

Public relations in a COVID-19 world—how to best serve clients

These are certainly strange days, and public relations professionals must adapt along with just about every profession right now. The function of getting out client messages is simultaneously of great importance and minimal concern, depending on the nature of the...

Can Buffalo Wild Wings rebound from its wild week of crisis?

Can Buffalo Wild Wings rebound from its wild week of crisis?

For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. And any business open to the public would be reeling for weeks...

7 ways Bernie Sanders can overcome his electoral heart problem

7 ways Bernie Sanders can overcome his electoral heart problem

Just days after his campaign announced a haul of $25 million in donations for the 3rd quarter, Bernie Sanders’ presidential campaign is reeling following an emergency procedure to open a blocked heart artery—later confirmed to be the instigator of a heart attack—and...

Facebook, we have a problem: Tacky Apollo 11 ads are running amok

Facebook, we have a problem: Tacky Apollo 11 ads are running amok

As the country gears up to mark the 50th anniversary of the Apollo 11 moon landing, hucksters of knock-off T-shirts are celebrating as surely as the rest of the nation. They have been hawking their wares almost virally on Facebook timelines. And the social media giant...

Note to organizations: “Blame the Millennial” just doesn’t cut it

Note to organizations: “Blame the Millennial” just doesn’t cut it

During Memorial Day weekend, the Fresno Grizzlies, the AAA affiliate of the Washington Nationals Major League Baseball team, played a 3-1/2 minute “tribute” video that depicted freshman Congresswoman Alexandria Ocasio-Cortez among “enemies of the people,” right up...

Uber embroiled in alarming PR crisis—and the time to act is now

Uber embroiled in alarming PR crisis—and the time to act is now

Once again, Uber has become embroiled in a tragedy it had no control over. It is a sign of your pervasiveness in society that a killing perpetrated by one of your independent drivers, or even someone posing as your driver, can tarnish your reputation in spite of every...

Transcend that “photo op” with a compelling human story

Transcend that “photo op” with a compelling human story

Every organization has media events, and everyone thinks theirs is special, different, or worthy of news coverage. The truth is, journalists have seen many of these happenings before, covered them ad nauseam, and sometimes even ignore them altogether. One way to...

Can the Brits save face after torpedoing “Boaty McBoatface”?

Can the Brits save face after torpedoing “Boaty McBoatface”?

The Internet has spoken, and “Boaty McBoatface” won the Natural Environment Research Council’s naming poll by an overwhelming margin. So bring on those children’s storybooks featuring an anthropomorphized arctic exploration vessel, the school science teaching aids,...

PR takeaways from Boaty McBoatface

PR takeaways from Boaty McBoatface

When an agency of the British government put the name of its new polar research vessel up to an Internet vote, it was probably counting on something like the Shackleton, the Endeavor or something paying homage to a great scientist or ship of the past. What it wound up...