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Gerard D'Onofrio

Gerard D'Onofrio
Gerard D’Onofrio is the Country Manager for Dialpad Australia, an AI-equipped business communications solutions platform for better communications at work. Gerard is experienced in discovering world-class developments and turning them into effective business advancements, wherever he goes. Here is his LinkedIn.
How to do agency positioning like a pro

How to do agency positioning like a pro

Positioning is a vital skill for the agency that wants to get ahead. Agency positioning can mean the difference between fast growth, and sinking into obscurity. The proper positioning will give you crucial visibility in a crowded market. Whether they’re looking for...

How to implement a content audit for your brand

How to implement a content audit for your brand

The internet runs on content. Whether you’re in media, construction, or automatic call distribution, content is the key to raising your brand. Content builds brand visibility, it boosts your SEO, customers love it, and all the best marketers are investing in content...

The importance of earned media value—and how to measure it

The importance of earned media value—and how to measure it

We know that ‘earned media value’ sounds like one of those digital PR terms that leaves everyone scratching their heads. But it’s worth learning about because it is, in fact, extremely important. Earned media value is a very useful metric. Understanding it is vital to...

Sentiment analysis: What it is and how it provides rich customer insight

Sentiment analysis: What it is and how it provides rich customer insight

Today, technology buzzwords seem to get thrown around in team chats, emails, and even at the water cooler. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a...