Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. You’ve bought from there many times before....
With more and more PR agencies cropping up, it can prove hard for agencies to protect their competitive edge and improve their bottom line. Yesterday’s strategies are becoming obsolete almost overnight, increasing the pressure on PR leaders to come up with new...
Leadership and crisis management are crucial skills for business owners to possess - they can make or break the success of an organization during challenging and tough times. When unpredictable events occur, it’s essential to be as prepared as possible and equipped...
Digital platforms have had a huge impact on how we learn and interact with the world. Nowadays, almost everyone has a mobile device in their pocket, and many spend their free time scrolling through endless social media feeds. What’s more, is that user behavior can be...
Think about the last time you scrolled through any social media platform. Now think about the kinds of adverts that popped up. It’s safe to assume these weren’t run-of-the-mill, generic adverts. Big Data has created an information ecosystem in which advertisers use...
In today's virtual world, it is more important than ever to practice digital empathy in order to foster meaningful connections with clients, colleagues, and the public. The rise of virtual communication has significantly impacted human connection, and PR professionals...
Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to...
Getting your website noticed isn’t hard when you know what you need to include. This involves both the main content of your webpages as well as metatags in your metadata. These can be used to influence your position in SERPs and attract more attention from users,...
Identifying and resolving customer pain points sets you apart from your competitors and shows them you care. By focusing on their pain points, you can establish strong relationships with customers, and boost their customer experience (CX)—something that’s become a...