Think about the last time you scrolled through any social media platform. Now think about the kinds of adverts that popped up. It’s safe to assume these weren’t run-of-the-mill, generic adverts. Big Data has created an information ecosystem in which advertisers use...
In today's virtual world, it is more important than ever to practice digital empathy in order to foster meaningful connections with clients, colleagues, and the public. The rise of virtual communication has significantly impacted human connection, and PR professionals...
Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to...
Getting your website noticed isn’t hard when you know what you need to include. This involves both the main content of your webpages as well as metatags in your metadata. These can be used to influence your position in SERPs and attract more attention from users,...
Identifying and resolving customer pain points sets you apart from your competitors and shows them you care. By focusing on their pain points, you can establish strong relationships with customers, and boost their customer experience (CX)—something that’s become a...