Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy...
Gregg Castano is Founder & CEO of News Direct Corp., the first content and news distribution platform purpose-built for modern media outreach. A 32-year industry veteran, Mr. Castano spent much of his career at Business Wire where he served as President for his last 8 years at the company. After his departure, he applied his deep experience, combined with innovative thinking and leading-edge technology, to reimagine the news distribution industry for the 21st century.
3 things for PR pros to weigh when evaluating new commtech tools
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...