Effective email marketing sequences are at the heart of any successful online business. They provide a way to nurture leads, build relationships, and ultimately convert prospects into customers. When done well, email marketing can be a potent sales tool. The problem...
Starting a public relations career can be rewarding. But at the same time, it's a challenging, highly competitive field. If you're thinking of a change in career or looking to enter the field of PR, this article provides information on the key steps you should take to...
With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...
A marketing plan is a blueprint for your business's success. It lays out your goals and how you will achieve them, including what you'll do, who you'll target, and how much money you'll need. With a well-crafted marketing plan, you can focus your efforts and make the...
Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable income at the same time. But it's a never-ending game, and you should always strive to reach...
Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels,...
In business, your sales team is one of your most important assets. They represent your company to customers and are responsible for generating revenue. For this reason, your sales team must be aligned with your marketing and PR efforts. By aligning your departments,...
If you are in charge of social media customer service, the first thing that you need to know is that people who use social networks for customer service expect a lot more than they would from a company's main website. This means that your response to any customer...
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That's not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right...
Agile is a method for project management using sprints or short development cycles. It helps focus on constant improvement while developing products or services. Software methods for incremental development started back in 1957. But the Agile methodology was only...
Nurturing your online customers is crucial when building long-term business relationships that are beneficial for both your clients and your business itself. Through the right processes, nurtured customers will feel attached to your business and would never have...
For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn't...