Instagram is one of the most popular social media platforms, with around one billion monthly active users. The visual-centric nature of the platform makes it perfect for companies that want to showcase their products or services creatively. With the addition of Reels,...
In business, your sales team is one of your most important assets. They represent your company to customers and are responsible for generating revenue. For this reason, your sales team must be aligned with your marketing and PR efforts. By aligning your departments,...
If you are in charge of social media customer service, the first thing that you need to know is that people who use social networks for customer service expect a lot more than they would from a company's main website. This means that your response to any customer...
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That's not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right...
Agile is a method for project management using sprints or short development cycles. It helps focus on constant improvement while developing products or services. Software methods for incremental development started back in 1957. But the Agile methodology was only...
Nurturing your online customers is crucial when building long-term business relationships that are beneficial for both your clients and your business itself. Through the right processes, nurtured customers will feel attached to your business and would never have...
For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn't...
With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media. 4 categories of...
The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past. With people shifting from going to an office to working from home, many...