As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It's a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with...

6 steps companies can take to maximize damage control during a data breach
Every company, regardless of its size, is at risk of a data breach. Statista reports that during Q1 2023, more than six million data records were globally exposed through cyber attacks. An IBM study offers further cause for concern, stating that the average cost of a...
How to marry your affiliate marketing & PR strategies in perfect harmony
Think of affiliate marketing as the charming and confident suitor who can win over an audience. At the same time, public relations is a sophisticated and well-connected matchmaker that can introduce you to the right people. When these two come together, it's a match...
From sign-up to success: 3 best practices to improve user onboarding for SaaS
When it comes to SaaS marketing, we all know that attracting new users is just the beginning of the battle. The real challenge is retaining them. With the ever-increasing expectations of digital consumers, it can be difficult to keep them engaged and satisfied with...
Tips and tactics for driving SaaS PR campaigns in 2023
Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a...
5 ways technology is changing the PR industry
With new technological advances always around the corner, the PR industry is constantly evolving. Public relations now predominantly happen in the digital space. Customers interact with brands through social media, websites, and mobile apps. PR professionals must...
How to personalize your B2B buyer experience to close more deals
In B2B sales, it is essential to acknowledge that your target audience wants to be approached with relevant offers at the right time and not when it is convenient for your sales reps. Unfortunately, it is not as simple as it sounds. A Forrester study found that 68...
4 consumer behavior trends PR pros should know for 2021
The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position....