fbpx

Hazel Raoult

Hazel Raoult
Hazel Raoult is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family.
Common mistakes to avoid in Shopify app development for your brand

Common mistakes to avoid in Shopify app development for your brand

Turning a Shopify store into a mobile app is the natural next step for your e-commerce business. It's also natural to have some worries about wrong decisions and mistakes spoiling the hard work. This post will discuss common mistakes to avoid when turning your Shopify...

Optimizing remote work: 6 tips and best tools for effective operations

Optimizing remote work: 6 tips and best tools for effective operations

Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment. ...

Tips and tactics for driving SaaS PR campaigns in 2023

Tips and tactics for driving SaaS PR campaigns in 2023

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. A successful PR campaign can create the required buzz, leading to more inquiries and sales. SaaS firms operate in a...

5 ways technology is changing the PR industry

5 ways technology is changing the PR industry

With new technological advances always around the corner, the PR industry is constantly evolving. Public relations now predominantly happen in the digital space. Customers interact with brands through social media, websites, and mobile apps. PR professionals must...

How to personalize your B2B buyer experience to close more deals

How to personalize your B2B buyer experience to close more deals

In B2B sales, it is essential to acknowledge that your target audience wants to be approached with relevant offers at the right time and not when it is convenient for your sales reps. Unfortunately, it is not as simple as it sounds. A Forrester study found that 68...

4 consumer behavior trends PR pros should know for 2021

4 consumer behavior trends PR pros should know for 2021

The pandemic has shaken things up in all the industry. And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position....