Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans. In today's information-rich environment, traditional media campaign methods just do not cut it. Business Intelligence (BI) steps up as...

Irene is a Data Analytics Researcher at ScienceSoft, a global IT consulting and software development company. Covering the topic since 2017, she is an expert in business intelligence, big data analytics, data science, data visualization, and data management. Irene is a fruitful contributor to ScienceSoft’s blog, where she popularizes complex data analytics topics such as practical applications of data science, data quality management approaches, and big data implementation challenges.