Traditional popups are failing brands that need to tell their story. After analyzing hundreds of reviews from G2, Capterra, and user feedback, we found the most common issues plaguing popup platforms used for brand storytelling: limited design customization that...
4 steps to reputation management after a data breach: A PR perspective
Your business has been breached and sensitive data stolen. Now what? Well, now you start working on damage control. There will be financial implications, but that’s nothing compared to the risk of losing customer or investor trust. The “good” news is consumers and...
How to run a successful cold outreach campaign that generates guest post opportunities on scale
When it comes to inbound marketing strategies, guest posting isn't exactly the new kid on the block. It improves brand awareness, earns backlinks, and can bring in up to 3x more leads close to conversion. Most marketers are aware of the value that consistent and...




