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Irina Weber

Irina Weber
Irina Weber is a content strategist at SE Ranking. She loves helping brands create, publish, repurpose, and distribute content through marketing channels. She regularly contributes to media outlets like SEW, Adweek, SME, SMT, CMI, etc. Follow her on Twitter and LinkedIn.
6 ways to build an effective cybersecurity PR strategy

6 ways to build an effective cybersecurity PR strategy

Cyberattacks have long been a key concern for every business operating via the web. Year after year, the volume of cyberattacks has increased significantly. According to stats, there were around 2,365 cyberattacks in 2023. Moreover, a data breach in 2024 can cost a...

6 industry-focused reasons why law firms should rely on PR agencies

6 industry-focused reasons why law firms should rely on PR agencies

In today's evolving legal landscape, law firms increasingly need public relations support due to technological changes, shifting regulations, and heightened competition. Law firms must distinguish themselves, and the right PR firm can significantly improve their...

6 unconventional growth hacks for breaking crypto PR marketing plateaus

6 unconventional growth hacks for breaking crypto PR marketing plateaus

If you’re marketing a crypto project, you know how difficult it can be to keep up momentum. The space moves incredibly fast, attention spans are fleeting, and there’s always some new coin or token vying for the spotlight (or maybe some scandal stealing the headlines)....

4 steps for creating personal development plans for employee growth

4 steps for creating personal development plans for employee growth

No matter the size of your organization, creating personal development plans is crucial for business growth. According to research, more than three-quarters of employees are more likely to stick with an organization that offers continuous training.  Investing in your...

7 things PR firms should know about their legal clients

7 things PR firms should know about their legal clients

Staying ahead of the curve in the fast-paced public relations world is crucial. PR firms must comprehensively understand their industry and specific requirements when working with legal clients. PR professionals can adeptly navigate the realm of legal communications...