AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw...

Ivana Drakulevska is a senior SEO and a Shakespeare devotee with a flair for writing (because great storytelling isn’t just for the Bard.) When she’s not optimizing content, she’s either wrangling two overly opinionated pups or navigating the city on two wheels, proving that life is much more delightful on a bicycle. A relentless advocate for green politics, she believes marketing can be a force for good (because the planet deserves better branding).
9 strategies for enhancing university reputation through effective PR
A university’s reputation isn’t built overnight. It’s shaped by how it’s seen and experienced by the public. Strategic communication is key to creating a narrative that resonates and stands out. But without a clear, intentional strategy, even well-established schools...


