Hoping to land more media coverage this year? Journalists are busier than ever, and if your press release (PR) pitch doesn’t catch their attention fast, it’s likely gone for good. In fact, about 75% of journalists only find value in 25% of pitches or less. The...
AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw...
A university’s reputation isn’t built overnight. It’s shaped by how it’s seen and experienced by the public. Strategic communication is key to creating a narrative that resonates and stands out. But without a clear, intentional strategy, even well-established schools...