As a communications professional, you’re aware of how important it is to clearly articulate your brand’s values (or the values of your client’s brand). More and more, stakeholders want to do business with, or work for, companies that align with their purpose....
Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose. Companies across almost every industry have embraced corporate purpose as the key to attracting...