James Scott

James Scott
James Scott is an independent blogger and a marketing consultant to small businesses. He is especially passionate about team building and management, having run his own company for a number of years.
7 tips for building a coherent brand through content creation

7 tips for building a coherent brand through content creation

Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success....

3 reasons to use micro-influencers to boost e-commerce sales

3 reasons to use micro-influencers to boost e-commerce sales

Influencer marketing is a big hit right now. It’s a result of the social media revolution that gave people the option to turn themselves into a brand. For a business, using influencer marketing is a powerful way to advertise. Why? Basically, influencers recommend (or...

Amplifying your content—smart tactics for the social media age

Amplifying your content—smart tactics for the social media age

Once upon a time, it was all about getting enough press and publicity—putting news, press releases and information “out there” for target audiences to read. Companies hired PR agencies to get them the print and broadcast coverage they wanted. Enter social media—the...