Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success....
As great as press releases are, they're not precisely the most riveting things to turn into content. In fact, most press releases are published in the same way, with not much character or excitement throughout. With a press release, various other businesses will have...
Influencer marketing is a big hit right now. It’s a result of the social media revolution that gave people the option to turn themselves into a brand. For a business, using influencer marketing is a powerful way to advertise. Why? Basically, influencers recommend (or...
Once upon a time, it was all about getting enough press and publicity—putting news, press releases and information “out there” for target audiences to read. Companies hired PR agencies to get them the print and broadcast coverage they wanted. Enter social media—the...