What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through...
Janine Worthington is Director of Media Relations at The Vida Agency. She has been building and maintaining strategic relationships with local, national, and international media for more than 15 years. She creates and executes successful communications strategies to ensure company goals and objectives are achieved for a diverse lineup of TVA’s public and private clients.