The longstanding benefit of a well-thought-out PR program is expanded brand awareness. If your program is doing the right things, more people will recognize your brand and be familiar with what you’re in business to do. This is what sometimes gets the work we do...

Jason Ouellette is the co-founder and partner at Escalate PR. He has over 20-years of in the trenches marketing and public relations experience, helping both global technology giants and emerging growth organizations tell their stories and achieve tangible business results. He specializes in developing and implementing integrated marketing campaigns that help B2B technology companies educate, inform, and engage with their target audiences to drive business growth.
What loosened restrictions on social media content moderation means for B2B communications leaders
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...